Every SEO tool your site needs. One app.
Rank tracking, backlinks, keyword research, content gaps and site audits — built as one product instead of five that almost talk to each other. Pick a plan and start using it.
No credit card required · Free plan, no time limit
Used by teams at
13 tools, one login
Every paid plan includes all of them. There is no feature matrix to read and no tier that hides a report behind a sales call.
Overview
Backlinks
Backlinks
Every link, and the day it appeared or vanished
The domain-level roll-up opens on Rank descending, so the sites worth your attention are the ones you see first. Above it, the new-and-lost chart shows what you gained and what quietly dropped off — the change most link reports leave you to notice yourself.
- Domain roll-up and individual links on separate screens
- New and lost domains over 30, 60, 90 days or a year
- Filter by rank, spam score, link type or first seen
Rank tracking
Paid plansWatch the whole keyword set move, not one keyword at a time
The position-distribution chart answers the question a ranking table cannot: is the site as a whole getting better? Underneath it, every tracked keyword with its current position, the move since your comparison period, and the page that actually ranks.
- Desktop and mobile, to any SERP depth
- Daily or weekly schedules, or check on demand
- AI Overview coverage, and whether you are cited
Keyword research
Volume, difficulty and intent in one pass
Expand a seed into ideas, each with monthly volume, cost per click, paid competition, a 0–100 difficulty score and the intent behind the search. The trend curve behind it is twelve months long, so seasonal terms give themselves away before you plan around them.
- Search volume, CPC, competition and difficulty per idea
- Informational, commercial, transactional or navigational
- Save the ones worth keeping, and re-check them later
Content gap
What your competitors rank for and you do not
Put up to three competing domains side by side and get back only the keywords where they rank and you are absent. One column per competitor, so a keyword all three hold is instantly distinguishable from one a single site happens to own.
- Up to three competitors compared at once
- Organic gaps, or the ads they buy and you do not
- Volume, difficulty and CPC on every row
Missing keywords
142 shown| Keyword | Volume | KD | CPC | ahrefs.com | semrush.com | moz.com |
|---|---|---|---|---|---|---|
| broken link building | 4.4K | 38 | $3.20 | 2 | 4 | 9 |
| anchor text distribution | 2.9K | 31 | $2.75 | 1 | 6 | — |
| toxic backlinks | 2.4K | 44 | $4.90 | 3 | 2 | 11 |
| disavow file | 1.8K | 22 | $1.60 | 5 | — | 7 |
| link velocity | 880 | 17 | $1.15 | 8 | 12 | — |
Site audit
Free, with limitsCrawl the site, grouped by what actually breaks it
Findings arrive grouped by severity rather than as one long list, so a broken internal link is never buried under sixty pages missing a meta description. Each group opens to the affected URLs, with a plain sentence on how to fix it.
- Critical, warning and info, each with its page count
- Status codes, response times, titles, headings and alt text
- Optional Lighthouse run for performance and accessibility
Pages crawled
1,284
Avg response
310ms
Issues found
37
Brand & Search Console
Brand Lookup needs a paid planHow the assistants describe you, next to how Google sends traffic
Brand Lookup counts how often ChatGPT and Google's AI Overview mention and cite you, and ranks that against your competitors. Search Console insights sit beside it, reading the clicks, impressions and positions you already own.
- Mentions and share of voice across the AI answers
- Clicks, impressions, CTR and average position
- Striking-distance queries at positions 5 to 20
Mentions
2,860
- ChatGPT 1,840
- Google AI Overview 1,020
AI search volume
40.7K
- ChatGPT 22.6K
- Google AI Overview 18.1K
Share of Voice
acme.com · 41%- 1 acme.com You 2,860 41%
- 2 competitor-one.com 2,240 32%
- 3 competitor-two.com 1,120 16%
- 4 competitor-three.com 770 11%
Mentions share across ChatGPT and Google AI Overview · bars relative to the leader.
Clicks
12,480 ↑ 18%
Impressions
486,200 ↑ 11%
CTR
2.6% ↑ 6%
Avg position
8.2 ↑ 1.4
Clicks
Last 3 months| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| backlink checker | 3,140 | 48,900 | 6.4% | 3.1 |
| free seo audit | 1,880 | 62,400 | 3.0% | 5.8 |
| referring domains | 1,240 | 31,700 | 3.9% | 4.2 |
| keyword difficulty | 902 | 58,100 | 1.6% | 9.7 |
Pick a plan, start using it
Every paid plan includes every tool, unlimited projects and no per-seat pricing. The plans differ by how much data you pull, not by what you are allowed to open.
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Free
$0 /mo
Kick the tyres on real data, no card.
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Starter
$49 /mo
For a single site you want to rank.
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Pro
$99 /mo
For consultants running several projects.
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Agency
$199 /mo
For agencies tracking a full client roster.
Weighing it up? See how it compares with Ahrefs and Semrush, , or read about the MCP server.
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