SEO glossary
Title tag
The title tag is the HTML element that gives a page its name — shown as the clickable headline in search results and as the browser tab label.
It remains one of the strongest on-page signals about what a page is for, which is why the important word belongs near the front. Titles are truncated at roughly 60 characters in most results, so anything after that is written for the crawler rather than the reader.
Google rewrites titles when it judges yours a poor fit — usually because it is boilerplate, keyword-stuffed, duplicated across pages, or plainly does not describe the page. The common fix is not a longer title but a more specific one.
Two rules save most of the trouble. Every title on the site should be unique, because two pages sharing one is a signal you have not decided which should rank. And the brand suffix is optional: on a site nobody has heard of, those characters buy more as description than as branding.
Common question
- How long should a title tag be?
- Around 60 characters before truncation. Length is not a ranking factor; being cut off mid-promise costs clicks.
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