SEO glossary
Knowledge panel
A knowledge panel is the box of facts Google shows beside or above results when it recognises the query as being about a known entity — a company, person, place or product.
It is assembled from Google's Knowledge Graph, not from your site. The facts come from many sources at once — Wikipedia and Wikidata, your own structured data, licensed databases, and what other sites consistently say about you — which is why nobody can simply write one.
What you can do is make the underlying facts consistent and machine-readable. Organization structured data on your site, a complete Google Business Profile, matching details across the places that describe you, and a Wikidata entry if you genuinely qualify. Contradictions are what keep a panel wrong or absent.
If a panel already exists for your entity, you can claim it. Verified representatives can suggest changes to some fields, which is a request rather than an edit — Google decides whether the correction sticks.
Check this on your own site
- Brand Lookup
How often models mention and cite your brand
Definitions are the easy part
The free plan opens every tool with 500 credits and no card, so you can see these numbers on your own site rather than in an example.
Start free